I know, you're tired of hearing this word--but during these unprecedented times, I was fortunate enough to maintain an internship at a leading quartz surfaces company based in Minnesota. Because of COVID-19, I was one of the only copywriters for this entire company all summer, so I learned an insane amount about writing for luxury brands in a very short amount of time. Unfortunately, I also developed very expensive taste in countertops.
Print
Sanford International Campaign
One of my first responsibilities at my Cambria internship was a big one: writing copy and headlines for their annual partnered golf tournament campaign.
Did I know anything about golf when I was given this project? No. Do I now have a bigger appreciation for golf puns? Absolutely.
Spectator Story
General Invite
Women's Day Invite
Pro Am Invite
Print Program Ad
Miscellaneous Print
Brochures, flyers, sellsheet templates, locator cards, look books, contact sheets--you name it, I probably wrote copy and headlines for it.
Sport Look Book Overview
Sport Look Book
Sport Look Book
Sport Look Book Conclusion
Locator Card Template Inside
Locator Card Template Cover
Updated Internship Brochure
Sellsheet Cover
Contact Sheet
Retail Sellsheet
Safety Program Rebrand
I was tasked with renaming the company's employee safety incentive program to replace the original antiquated program name. I worked with the graphic designer and creative director to conceptualize the new name/tagline ideas into poster concepts and eventually a whole campaign.
Digital
Email Signature
Early in the summer, I wrote the new email signature for the entire company to use. So, all summer, every time I drafted up an email, I saw my work. No pressure.
Cambria Cares Capstone Project
Each intern at Cambria worked on an extensive capstone project all summer in addition to our everyday work, which we then presented in front of every executive and marketing employee at the company, including the CEO. (yes, it was as scary and exhilarating as it sounds.)
The graphic design intern and I worked together to create and design a full-blown corporate social responsibility program called "Cambria Cares", out of what was originally a singular, simple philanthropy page.
Long story short, the CEO loved it. Unfortunately, as the work we did will most likely be implemented into the new website launch this fall, I'm not able to put all the hard work we did on a public site quite yet, but ask and you shall receive.
So basically, please ask.
Measuring Tips Video
I wrote some simple copy for a video explaining to customers how to measure their countertops before their Cambria consultation/installation.
*This will be added when the video producer is completed editing it.
